In a series of benchmark studies conducted by RJMetrics in late 2015, acquiring repeat customers is of utmost importance as you scale. Repeat customers specifically touch on metrics such as lifetime value and average order value. In addition, there are enlightening...

Customers have seen and heard enough. People don’t buy from you just because you invested in an ad. Don’t focus on attracting customers if you don’t have a plan to retain them. Loyalty is the new currency. Loyal (and repeat) customers are...

Five main benefits of loyalty programs for retailers We’ve just touched on the benefits of customer loyalty programs – so let’s now take a look at five of the key ones. 1. Stop competing on price with competitors Today, it’s...

It’s Marketing 101: The marketer’s two jobs are customer acquisition and loyalty/retention. When it comes to retention, there’s an often-overlooked factor that plays an over-sized role: trust. Trust comes from a relationship and it builds over time, with every interaction...

The objective is to create a practical tool that provides strategic design direction and empowers our design teams so they can deliver a unified customer experience along each phase of the customer engagement journey. For each product feature or service...

This rung so true in my experience of engaging with hundreds of businesses and start-ups with mobile apps. They are eager to hear how someone can help them solve “engagement and retention” using analytics and push notification tools, not so...

In short, your business needs a customer loyalty program because it has a major impact. Our research shows us that a customer who signs up to your loyalty program is 47% more likely to buy from you again. And when...